Kate Lauer, a graduate from Auburn University’s Apparel Merchandising program, created the branding “The Key by Kate” in Fall 2017. While it was first applied to her clothing resale shop on Poshmark, an Instagram page and blog soon followed. This allowed for multi-platform promotion and diversified methods of engaging with fashion based communities online.
After taking a step back from Poshmark in Fall 2019, The Key by Kate pivoted to focus on lifestyle, mental health, body positivity, and fashion using the Instagram platform. Utilizing both her education and her previous retail experience, Kate began successfully partnering with small online businesses to create eye-catching, focused content.
Q. How old are you and where are you originally from?
A. I am 27 as of 8.26.20 and I am originally from Atlanta — definitely still a favorite place to visit!
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